La sélection

app

Role

UI designer
UX designer
Motion designer

Launch date

Jan 2025

Duration

6 months

Tools used

App

Overview

Devise a new recurring feature based on an editorial article.

Challenge

This project process was unuasual. It didn’t start with a user need, but with a need from the newsroom. The only briefing I had, was we need something to attract a younger audience, it had to have a “wow” effect and we need it into production within six months.

Key figures

Registrations
+200%
during the first months following launch.
Shop click-through
+3.2%
Prospective visitors
+32k
per month within 6 months
Stratégies de l’Innovation Média 2025
GOLD
Price

1. Requirements gathering

The initial phase involved identifying the editorial team’s need and the structure of this experience through regular meetings.

2. Brainstorming

As we began to get a glimpse of what the new service might look like, we were in daily communication with the various tech teams involved in the project (PO, PM, Dev).

The main challenge was to continuously maintain a complex functional prototype while iterating on the interface and user flows.

3. Fine tuning

As we began to get a glimpse of what the new service might look like, we were in daily communication with the various tech teams involved in the project (PO, PM, Dev).Given the need to deliver mockups regularly, I subsequently had to dedicate time to cleaning up all the mockups, implementing the design system, and collaborating closely with the developers on the animations.

4. Editorial Strategy & Recognition

A team dedicated to the “18-20” has been established within the editorial department. The team is responsible for selecting topics and curating content, with particular attention to crafting impactful headlines and selecting the accompanying photographs.

The publication received recognition at the *Grand Prix Stratégies de l’Innovation Média* (Media Innovation Grand Prix), winning Gold in the “Best Editorial Development Strategy – Best Application” category for “18-20*” Les Echos app designed.

*With the introduction of new editorial features, 18-20 was renamed La Sélection.